For the fifth year in a row, the car brand served as Hispanicize's main automotive sponsor. The brand's celebrity ambassador, Neida Sandoval and Toyota, celebrated Latino entrepreneurs at Hispanicize 2018.
This is a sponsored post in collaboration with Toyota Latino.
We are coming from Hispanicize 2018, it took place in Miami and we were sponsored by Toyota. This year, Toyota invited its star ambassador Neida Sandoval, a well-known and respected Hispanic television journalist, winner of five national Emmy awards® during its 37-year career in television. Check out the video at the end!
Neida Sandoval's career includes 23 years at Univision Network, where he was National Correspondent and News Anchor. Also 15 years is the morning show "Wake America". For two years he was also news anchor for Telemundo Network's popular morning show "A New Day".
Hispanicize is the largest annual iconic event of Latino and journalist trends that attracts more than 2,500 of the nation's most influential Latino professionals in the fields of digital content creation, journalism, music, marketing, film and business.
The Toyota booth or booth at the exhibition was most animated with the Toyota "Rockstar Karaoke Experience" an experiential activity in which Hispanicize attendees were invited to sing and explore our musical talent next to their Celebrity Ambassador Neida Sandoval.
The Rockstar Karaoke Experience is to celebrate how Latino professionals are becoming the "entrepreneurial rock stars" of the business world.
As good Latinos, no one resisted singing and that was a party, because also by singing and sharing your photo on social media you participated in the prize rifa! I attended with a group of Texas influencers and sang and danced several times the Rockstar Karaoke Experience!
Apart from karaoke, conference participants were able to enjoy a free coffee, charge the cell phone and even win prizes by filling out a survey.
At our stay in Miami we were able to try the Toyota Sienna 2018 truck that we loved and which I will tell you in my next post, don't miss it!
If you want to see more of what we shared during Hispanicize, we were using #VayamosJuntos and #ToyotaRockstar on the networks.